mature womens and men's clothing

It's frustrating when I am looking for mature women's and men's clothing and some web sites  aren't what they claim they are.You find all sorts of fashions and other items under the heading.

I think that is wrong and a waist of  time.I just started with my new on line store and to be honest I find it very hard to keep up with all the thinks you are asked to do to promote /advertise the web site.For someone with a limited skill it's very hard.I wonder if it's ever going to do anything so far I am disappointed .I know I have to do more, but don't know where to start.http://www.boomersfashionsaustralia.com/